Episode #20 of the Motorcycle Knuckle Busters podcast. Enjoy our next guest, Rod “Woody” Woodruff founder and CEO of the Sturgis Buffalo Chip. Since 1981, Woody has transformed what was once 20 acres of land into a 600-acre entertainment destination. Top name entertainment acts consistently fill The Chip’s concert lineup year after year, including icons like Aerosmith, Bob Dylan, Kid Rock, and Ozzy Osbourne. Woody has turned the Buffalo Chip into the Largest Music Festival in Motorcycling.